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Ask The Bar ManAsk The Bar Man

I often get asked questions from people all over the country about bars, bar promotions, and most everything involving bars, nightclubs, and restaurants..... So I finally figured I would start blogging different things that I have been asked over the years with answers to those questions.. I will write about what I know and that is really only one thing.... How to run and promote a bar, nightclub, and/or restaurant. I will give advice, I will display sales systems, I will tell stories all with the goal to show that normal people just like myself can be successful in the nightlife business. I am no better than you, no more educated, not better looking, nor am I as smart as you are(well maybe). The purpose of this blog is just to help people that may need ideas or something to refresh their own ideas. If you are humble enough to take advice from someone who has been doing this for a long time, then check back from time to time and read the chapters of my blog(they are really the chapters of my life).

If you have questions about bar life, just email them to me at BarMan@14stamps.com.
Latest Archive
Are You Tipping Correctly?
by Reader's Digest Magazine
Jan 10, 2012

While most of us agree that 20 percent (or close to it) is the standard amount to leave on a restaurant check, other tipping-related matters leave us scratching our heads. To settle these debates once and for all, Steve Dublanica, former server and author of the blog Waiter Rant and recent book Keep the Change: A Clueless Tipper's Quest to Become the Guru of the Gratuity, weighs in on some hot-button issues.

1. SHOULD YOU TIP ON THE TAX?

On one hand: There's no reason to tip on the tax. The restaurant doesn't get to keep tax money. When gratuity is automatically included on a check for a large party, it's added pretax.

On the other: When most servers total their sales at the end of the night, they include the tax in the amount. This "cash-out" amount determines how much they tip out to busboys, runners, and other staff members. By not tipping on tax, you're stiffing them out of their fair share.

Steve's verdict: "I like it when you do, but you don't have to tip on the tax."

2. WHAT IS THE CORRECT AMOUNT TO TIP ON DRINKS?

On one hand: Twenty percent is way too much - it's just a drink! The standard in most bars is $1 for each beverage or 10 percent, which generally adds up to $1. Bartenders are tipped out by other members of the staff, so they are walking away with plenty of money.

On the other: Bartenders do more work than servers because they're the ones actually making the drinks, not the server. They deserve the full 20 percent.

Steve's verdict: "[At the bar] you should leave 15 to 20 percent of the total cost of that drink, which may seem kind of ridiculous. But think of it this way: At the table, you're paying 15 to 20 percent. Why does the bartender not get that money, but the waiter - who doesn't make those drinks - does?"

3. DO YOU ALWAYS TIP YOUR BARISTA?

On one hand: Yes. They're skilled workers and deserve tips just as much as other food-service employees.

On the other: Baristas make a decent hourly wage, unlike servers, and they don't work for tips. Besides, what's the point of tipping them if they don't see you put the money in the jar?

Steve's verdict: "I learned when I worked as a barista that if you get a cup of coffee and give us the change from buying that cup, we're really grateful. But I've seen people order one of these frothy iced milk latte-type chemistry experiments - which can be more complicated to prepare than a martini - and then not tip. For baristas who make you one of these, tip a dollar."

4. WHEN, IF EVER, IS IT ACCEPTABLE TO LEAVE A BAD TIP?

On one hand: Never. Even if your server really, really screws up, the tip money is being distributed to multiple employees of the restaurant. If you're unhappy with your server, it's not fair to penalize the busboy, bartender, food runners, and other employees who depend on this money to make their living.

On the other: It's OK to leave a bad tip if you receive bad service. It's your right as a customer, and it will send a message of displeasure to the restaurant.

Steve's verdict: "I don't suggest stiffing servers on the tip, because you are punishing all the other people connected to that food chain. I tell people to talk to the manager and say, 'I had very poor service, but I'm leaving a tip anyway.'"

5. SHOULD A SERVER BE ABLE TO AUTOMATICALLY INCLUDE GRATUITY IF IT'S NOT A LARGE GROUP?

On one hand: Yes, in certain cases. Many tourists from other countries don't understand the tipping protocol in the United States. Servers have a right to protect themselves.

On the other: It's outrageous for a server to include the tip unless it's a large group. Legally, servers don't have the right to make the customer pay any gratuity.

Steve's verdict: "If you were to include a service charge automatically, you would have to tell everyone who walks in that you're adding a 20 percent service charge. I don't support waiters deciding who they're going to attach a tip to. That's not their job - that's management's job - and they need to have a very well thought-out policy about why they're doing that."

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When Does a Flyer Become an Invitation?
Jan 6, 2012

Whether you are a veteran of the Nightclub/Bar Business or you are opening your first venue, I would be willing to bet that you have seen hundreds of flyers of all shapes and sizes posted all over the city…. Flyers on car windshields, flyers on the ground, flyers on your door, flyers in your mailbox.

My theory on this is DON’T DO THIS…

You should never pass out flyers, you should be handing out invitations. I know you are asking me what is the difference? I will tell you...

Flyers and Invitations look the exact same. They are both made of paper (quality and color make no difference). They both have information about some upcoming event and include a picture of a hot chick and have a crazy drink special on them. Both have the address of the venue. Both have the logo of the venue. Both have some reason that everyone should come to that particular venue on some specific date.
THEY LOOK THE EXACT SAME.

The difference is ….. PERSONAL CONNECTION.

An invitation is placed in someone’s hand with a smile.
An invitation has energy behind it.
An invitation actually INVITES YOU TO COME TO THE VENUE WITH WORDS.
An invitation is not placed on a car, or a door, or a mailbox.
An invitation has a personal touch to it.
An invitation has VALUE… What do I mean by value?
• BRING THIS INVITATION IN FOR FREE COVER! Now that flyer isn’t just worth the paper it is printed on…. It is an invitation worth $5(or however much cover is).
• BRING THIS INVITATION IN FILLED OUT FOR A FREE VIP PARTY! Now that flyer isn’t just a piece of paper…. It has the value of a FREE Party AND an EXPERIENCE.
• BRING THIS INVITATION IN FOR A FREE BEER! Now that flyer isn’t worth throwing on the ground… It is worth a BEER which could be as much as $5!

The next time you spend hundreds of dollars on invitations…. Think about this… ARE YOU PASSING OUT FLYERS OR ARE YOU HANDING OUT INVITATIONS?

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Make Better Hiring Decisions
Jan 3, 2012

Here is a topic that I get asked about often... especially since I am such a believer that hiring new staff is the most important thing one can do to build sales. The problem is that people often hire employees based on "what they can do" instead of "what they have done".


KEEP THIS IN MIND...

 

Past Performance is ALWAYS the Best Predictor of Future Performance!

 

Never forget this undeniable truth especially when making hiring decisions that can determine your restaurant's success or failure.

 
We're referring specifically to hiring a GM or chef, the two most crucial positions in any restaurant.

 

More than a few owners have been mesmerized by a smooth-talking job candidate who knows exactly what an operator wants to hear and then proceeds to tell them.

 

The problem is that their pitch is usually full of high-flying claims of what they're going to do in YOUR restaurant without having accomplished anything close to it in their past.

 

Genuine stars don't have to overstate their abilities. Their resume, references and previous accomplishments speak for themselves.

 

In interviews, ask applicants exactly what they've done. Then ask for details, details and more details of exactly HOW they did what they claim.
 
People who have actually done it will tell you in very specific details. Those who are trying to blow smoke up your pant leg will respond in generalities.

 

Focus on an applicant's past performance. It's always the best predictor of how they'll perform in the future for you.

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10 Biggest Mistakes Made by Small Business Owners
Dec 25, 2011

10 Biggest Mistakes Made by Small Business Owners

1. Trying to Do It All

The greatest mistake entrepreneurs make is to believe they can do it all by themselves. While an entrepreneur can do almost everything, they do almost everything poorly. Just like any other person, an entrepreneur has one or two natural talents. As an entrepreneur, it is your job to identify those talents and focus on them to your fullest. Surround yourself with people who are strong where your talents are weakest. Great companies are built on the foundation of exploiting a few strengths, not on trying to be masters of everything.

2. Not Being Forthright

The days of cover-ups died with former-President Bill Clinton's denial of sexual relations with “that woman.” The anonymous nature and grand size of the Internet allows people to share anything with anyone at anytime. If your business tries to cover up a mistake, it is just a matter of time before word leaks and you are labeled a liar. That's not good for business. Be the one to break your own bad news, and you will be perceived as honest and trustworthy.

3. Having No Clear Marketing Strategy

You never know where, when, or how a new prospect is going to hear of your business. If you have a mix of messages out there, the prospects will have an unclear expectation of what your business can offer. Your company must present a consistent, clear message on all fronts. You will never get a second chance to make a first impression. Make sure every new prospect who sees your business for the first time receives the same, consistent message.

4. Cutting Prices

Often, the first thing entrepreneurs resort to when business is tough is to try differentiating on price. Cheaper prices mean more customers, right? Wrong! Most customers are willing to buy more expensive items because of the greater quality or the added convenience. During tough economic times, an increase in price, coupled with improvements in quality or convenience, can drive customers to your door. Price slashing is a dangerous game, which could lead to slashing employees or salaries to keep costs down.

5. Having No ‘Rallying Point’

There is a reason why employees leave high-paying corporate jobs to go to start-ups, and it's not for the money. People are driven to serve an important purpose, in addition to getting a paycheck. Many businesses never define their real purpose for existence, and continually attract a mix of employees who are seeking success in different ways. Clarify the purpose of your company, beyond just making money, and you set the stage for attracting like-minded employees. A team focused on the same goal is a very powerful force.

6. Setting Unrealistic Financial Goals

If all business plans came true, being a billionaire would be nothing extraordinary. Many entrepreneurs go into new ventures planning astronomical returns. Yet most never even get the business off the ground. Unrealistic goals not only hurt your credibility, but can also be an emotional drain. Set specific, measurable, accountable, realistic, and time specific (or SMART) goals to ensure continual progress. If you do this, your chances of being an overnight success (in 15 to 20 years) are much greater!

7. Being All Business, All the Time

Many entrepreneurs put their personal lives on hold to focus exclusively on their businesses. Ultimately, both suffer. There is no question your business needs your full attention and effort, but only in short spurts. Just like an elite athlete in training, you need to have a proper, healthy diet, get enough rest, and take breaks. Balance your personal and business life, and you will actually do better in both.

8. Being a Weak Leader

The success of your company is contingent on you being a strong, effective leader. This does not mean you need to be an authoritarian, but you also shouldn't be everyone's buddy. A great leader sets the course for the company, communicates it constantly, and inspires the team to get to the next level.

9. Assuming You Have No Competition

Even if you have the latest, greatest, never-been-done-before approach to something, don't assume that you have no competition. Competition is more than just the direct, obvious competitors. Competition is also all the available alternatives. What else could the consumer do instead of using your product or service? Could they do nothing? The customer almost always has the option of walking away. That alone is a serious competitive threat.

10. Trying to Get Rich Quick

Overnight success usually takes 15 to 20 years to achieve. If you go in expecting to be rich overnight, you may become discouraged early on and give up your dream prematurely. Know that success takes time, perseverance, and a little bit of luck. Give your business the time to grow. Only if your company is stagnant for a long time should you take it as an indication that you need to try something new.

 

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Whats Matters Most?
by Referenced from RestaurantOwner.com
Dec 20, 2011

I cannot stress this enough...

What STILL Matters Most?
 
It's easy to get caught up in the seemingly countless details of running a restaurant and lose touch with the human side of what we do.
 
Even though you may have the right concept, superior food, a good location and the marketing budget to pull new people into your restaurant, it matters little if your servers or the people at your counter fail to connect with your customers positively, or at least make them feel welcome and appreciated.
 
When the human element is lacking, the entire dining experience suffers and your chances of creating positive word-of-mouth and turning "first timers" into repeat customers is seriously diminished.
 
An old Jewish proverb says, "Don't open a shop unless you know how to smile." How many of your employees REALLY understand the power of a smile? A smile, naturally and instantaneously elevates the other person's mood. It transmits a universally understood message of warmth and friendship.
 
Smiling at another person also forces you to look them in the eyes, another way to reinforce the value of their presence.
 
A simple smile does wonders for setting the stage for positive rapport and interaction between your guests and your staff.
 
Make it a point to help your entire staff understand the power of a smile. A little coaching and gentle reminding in this area can do wonders for raising the mood in your restaurant and make your customers' feel valued, well-served and more inclined to return.
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